Meet Syd- The World's First Digital Friend for Toddlers
The Next Big Thing for the Smallest People. Daily routines taught with a calm, science-backed peer-to-peer method (mirror-neuron modelling)
Brushing teeth, eating veggies, potty time, bedtime and more!
Every child deserves a friend like Syd.
How SYD KIDS 1.0 Works
Backed by research: toddlers learn best by copying,not commands.
Short, calm routines that turn daily struggles into wins.
A I suggest adapts suggestions based on your toddler’s age and progress.
Pick a Routine
Brushing teeth; Eating veggies; Getting dressed; Potty time; Playing with toys; And more
Press play- Kids copy SYD
In just 3-5 minutes, children learn by watching and imitating their digital friend
Routines for Every Stage
50 daily routines split into 4 easy steps, designed to grow with your toddler from 18-36 months.
Each step unlocks new skills- calm, short and joyful.
Step 1 (18-24 months)
First habits: brushing teeth, drinking from a toddler bottle, and simple play
Step 2 (24 months)
More independence: eating veggies at the table, potty training, nap time, following simple routines
Step 3(24-30 months)
Confidence building: getting dressed, helping with small tasks, and playing with others.
Step 4 (30-36 months)
Little leaders: sharing, tidying up, preparing for preschool, playing with educational toys.
Why Parents Love SYD
Different
Not another noisy kids’ app. SYD is calm, short, and effective- a friend kids copy, not a screen that overstimulates.
Science-Backed
Toddlers learn best by imitation (mirror neurons). SYD uses peer-to-peer system instead of commands.
Practical
No endless menus, quizzes, or 100 setup questions. Open, tap, and play- SYD does the work for you.
Accessible
Quick 3-5 min routines, anytime, anywhere. Simple for parents, repeatable for kids.
From the Creator: Why SYD Was Born
When I became a mom, I went looking for apps that promised to help. But every time, I’d end up frustrated-answering a hundred questions, picking a plan, signing up, and scrolling through endless menus. By the time I got there, I’d already given up.
I had loads of subscriptions I never used-too complicated, tooo time-consuming. What I really needed was something simple: press play, connect with my daughter, and get the exact job done in minutes- without overstimulation.
That’s when my daughter, with her stubborn independence, showed me what kids really want :
to learn on their own terms, by copying a role model.
The world’s first digital friend for toddlers and soon preschoolers.
A calm, positive companion that makes brushing teeth, eating veggies, getting dressed , potty, bedtime and all the routines easier for kids – and for parents.
It’s a shortcut to peace of mind, and a friend your child will want to learn with again and again.
And this is only the beginning.
SYD KIDS 1.0 launches now for toddlers (18-36 months).
SYD KIDS 2.0 – a more advanced digital friend for preschoolers, ages 3-5 will arrive in early 2026.
SYD isn’t here to help just with today’s daily struggles.
It’s here to grow woth your child and become a lifelong friend.
I can’t wait to share SYD with you and your little ones.
Alina B L
Mom, entrepreneur & creator of SYD
- Personal Connection
SYD feels like a real friend- a calm role model children want to copy, not just another screen or an authority- parent, carer.
- Grows With Your Child
50 routines split into 4 easy steps- from first habits to little leaders. SYD adapts as your toddler learns new skills and builds independence.
- Simple for Parents
No endless menus, no quizzes, no complicated setup. Open, tap, play- SYD does the rest.
- Safe & Calm Space
No noise , no overstimulations. Just 3-5 minute routines that teach and comfort.
What Parents Ask About SYD
- Is this just another way to add more screentime to my child’s routine — on top of all the cartoons, YouTube videos, and apps they already have?
No. SYD is the opposite of endless scrolling. Each routine is short (3-5 minutes) calm, and purposeful. It replaces noisy, random screen time with structured learning moments that actually help your child grow.
- How is this going to help with bedtime? Isn’t screentime before bed bad and non-recommended?
Exactly — overstimulating blue-light apps and fast cartoons are the problem. That’s why SYD is designed differently: calm visuals, gentle pacing, and a clear end.
Think of it as a short role model demo, not a flashing lights display. Parents use SYD as part of bedtime prep, not as a replacement for it.
- Won’t this make kids addicted — either to the screen or to SYD?
No. SYD isn’t a babysitter or endless feed- it’s a trusted friend. Routines are short , intentional, and repeatable. Instead of addiction, SYD builds confidence and healthy habits children can copy in real life.
- Isn’t this teaching children to be too digital from an early age, instead of experiencing real life and real connection? Isn’t this too much tech/AI?
Technology is already part of our children’s world. The real choice we have as parents is how it’s used.
SYD is designed to adapt tech in a positive and useful way — not endless scrolling or noisy games. It’s short, calm, and purposeful.
Each 3-5 minute routine is rooted in real life- brushing teeth, eating, getting dressed, sharing, playing with toys indoors or outdoors- so children watch, copy and then practice in the real world.
AI is simply the tool that makes SYD adapt and grow with your child. The outcome is the same: learning, calm moments, and a stronger parent-child connection.
Pay for Once . Get Lifetime Access.
This special offer is ONLY available until December 1st, 2025, when SYD KIDS 1.0 officially launches. After that, pricing switches to monthly subscriptions.
Lifetime Pass
The full SYD KIDS 1.0 experience.
- Lifetime access to all 4 toddler steps (18-36 months)
- 50 calm, science-backed routines
- One-time payment = lifetime access
Family Pass
Great for for households with 2 kids close in age.
- Lifetime access to 2 age groups.
- 40 + routines included
- One-time payment = lifetime access
SYD Future Bundle
(Indiegogo Exclusive)
For parents who want the full journey.
- Lifetime access to SYD KIDS 1.0 (Toddlers 18-36 months)
- 50% off SYD KIDS 2.0
- One-time payment = lifetime access + future savings
After Launch (Post-Launch Pricing)
Starting December 1st , 2025 , SYD KIDS will switch to monthly subscriptions.
$9.99/month
SYD Kids 1.0
Suscription
Access to 1 age group
20 routines included
SYD Kids
$14.99/month
Access to all age groups
50+ routines included
Family+
$129.99/year
Access to all age groups
50+ routines included
SYD's Very First Friends
Applications and selection process will start soon.
Apply to Syd's First Friends
Got Questions?
What is SYD?
Syd is not only a platform. She is a real character, and your child’s new learning companion—a friend who knows their name, speaks their language, and creates magical adventures that grow with their imagination.
When does it launch?
Pre-launch is open now. Platform launch- December.
What ages is it for?
Perfect for toddlers, with stories adapted to each child’s developmental stage and interests.
What if I join now?
Join the Pre-Launch List
Pre-Launch NOW OPEN–
Don't Miss It!
Join thousands of families getting ready for the magic to begin